Social Media Use Policy for the Ophthalmology Specialty Clinic
Managed by the marketing agency Healthcare Marketing
Social media is a valuable tool for healthcare institutions to connect with their actual and potential patients, promote their services, and publish information of interest to them. The Ophthalmological Specialties Clinic offers, in addition to health services, a medical tourism program for Colombian and international patients who prefer it. To this end, other organizations outside the clinic that support this program and complement the experience of our patients to enjoy safe health tourism.
It is important that these platforms are used responsibly and ethically, complying with the applicable rules and regulations, which in our case are governed by the guidelines defined in this policy.
Objective
Establish clear guidelines for the appropriate and responsible use of social networks by our collaborators, allies, representatives, patients and followers.
Scope
The CEO Eye Clinic’s social networks are used to:
- Provide reliable and up-to-date information about eye health.
- Promote the clinic’s services in a professional and ethical manner.
- Interact with current and potential patients.
- Educate the public about care and recommendations.
- Build an online community of people interested in our services.
Content
The content published on the ophthalmology clinic’s social networks is governed by the following principles and guidelines:
- Accurate and truthful: The information provided must be based on scientific evidence and up-to-date.
- Clear and concise: The language used should be easy to understand for the general public.
- Objective and unbiased: Information should not be biased to promote any specific product, service, or treatment.
- Respectful: Content must not be discriminatory, offensive, or defamatory.
- In line with the clinic’s image: Content should reflect the clinic’s values and ethics.
Interaction with users and followers
The Eye Specialty Clinic and the marketing agency that manages our networks can respond to user comments and messages in a timely and professional manner, maintaining a positive and constructive tone in all interactions. However, and taking into account that the comments could be offensive or say things without real basis (given the freedom of opinion that is allowed on the networks), it is not mandatory to always or all respond to comments. Some may even be answered, but privately.
The Ophthalmological Specialties Clinic values the opinions and suggestions of its patients. For more detailed feedback or to resolve specific issues, patients can contact the customer service office or our international patient care department directly.
Advertising
The Eye Specialty Clinic and marketing agency use social media to promote our services, ensuring we comply with applicable rules and regulations. We are committed to ensuring that advertising is clear and truthful.
Advertising campaigns are designed to accurately deliver the professional services we offer, we ensure that all advertising is transparent and clearly identified for that purpose. We want our patients to have a complete and honest understanding of having our professionals help them improve their visual health.
Both the clinic and the marketing agency are committed to ensuring that the information provided in our advertising campaigns is accurate and trustworthy. We want our patients to make informed decisions about their eye health, based on real, proven data.
Privacy
The Eye Specialty Clinic and marketing agency respect the privacy of their patients. No personal or confidential information is shared without the patient’s prior consent, we follow our guidelines with the clinic’s confidentiality policy. We abide by META’s social media policies. This policy describes the information that Meta Platforms, Inc., processes to provide the Meta Products to which they also call «Products», including:
- Messenger
- Instagram (including apps like Boomerang and Threads)Facebook Portal products
For more information on this, visit: https://www.facebook.com/privacy/policy/
Intellectual property
At the Ophthalmic Specialties Clinic, we deeply value the creativity and effort of all those who contribute valuable and original content. That is why we are firmly committed to respecting the intellectual property rights of others.
We know how important it is to protect the work of authors, artists, and content creators. That’s why we make sure that everything we share on our platforms and advertising materials is permissioned and compliant with copyright regulations. We never publish protected content without proper authorization.
We not only take care of your vision, but also the vision and rights of those who contribute their creativity and knowledge to the world. Your trust in us is vital, and we are committed to maintaining it through ethical and responsible practices.
Respect
Patients should interact with respect and courtesy in all communications on our organization’s social media. Offensive, defamatory, discriminatory or hateful comments will not be tolerated, therefore, they may be removed if appropriate.
Spam, unauthorized advertising, and links to unrelated or unauthorized external sites are not allowed.
Verified information
Patients should ensure that any medical or health information they share is accurate and verified. The dissemination of false or misleading information is not permitted.
Publication of photographs, audios and videos
No photographs, videos or other multimedia content that includes other patients, clinic staff or facilities are published without the express consent of the people who are heard or viewed there.
Patients should not post sensitive personal or medical information. This includes reserved health data, details of medical appointments, unauthorized personal data, etc. The clinic reserves the right to remove any posting that violates this guideline to protect patient privacy.
Cultural diversity
As an open-door institution for international patients, we are committed to respect and tolerance for different cultures. Clinic employees and collaborators in general must show respect for the diversity of opinions and cultures. They should not engage in discussions that could be considered discriminatory, offensive or ethically controversial.